Data from National Association of Realtors
Executive Summary
Buyers’ Agent Perspective:
Forty-nine percent of buyers’ agents cited that homes staging had an effect on most buyer’s view of the home.
Seventy-seven percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.
Staging the living room for buyers was found to be most important (55 percent), followed by staging the master bedroom (51 percent), and staging the kitchen (41 percent).
About one-third of buyer’s agents said that staging a home increased the dollar value offered between one and five percent compared to other similar homes on the market that are not staged.
Sellers’ Agent Perspective:
Thirty-eight percent of sellers’ agents said they stage all sellers’ homes prior to listing them for sale. Fourteen percent noted that they only stage homes that are difficult to sell.
The most common rooms that are staged include the living room (83 percent), kitchen (76 percent), master bedroom (69 percent), and the dining room (66 percent).
The costs of staging a home were typically paid by the seller before the home is listed (25 percent).
When staging a home, 29 percent of sellers’ agents reported an increase of one percent to five percent of the dollar value offered by buyers, in comparison to similar homes. Twenty-one percent of respondents stated that staging a home increased the dollar value of the home between six and 10 percent.
Thirty-nine percent of sellers’ agents stated that staging a home greatly decreases the amount of time the home is on the market.
The most common home improvement items agents recommended to sellers were decluttering the home (93 percent), entire home cleaning (89 percent), carpet cleaning (81 percent), and removing pets during showings (80 percent).
Home Staging Effect on Buyer’s View of Home
Impacts of Buyer Viewing a Staged Home
- Easier to visualize property as future home – 77%
- More willing to walk through home seen online – 40%
- Will positively impact home value when decorated – 38%
- Willing to overlook property faults – 27%
- Will negatively impact home value if no decorated to buyer’s taste – 9%
- More suspect of home features – 4%
Importance of Staged Rooms
Staging the living room for buyers was found to be most important (55 percent), followed by staging the master bedroom (51 percent), and staging the kitchen (41 percent).
Buyers’ agents cited staging the guest bedroom as the least important room, with just nine percent saying that it was very important to stage.
Very IMPORTANT:
Living room – 55%
Master bedroom – 51%
Kitchen – 41%
Yard/outside space – 30%
Dining room – 29%
Bathroom – 22%
Child’s bedroom – 12%
Percentage Change in Dollar Value When Home is Staged
About one-third of buyer’s agents said that staging a home increased the dollar value offered between one and five percent compared to other similar homes on the market that are not staged.
Twenty-five percent of buyers’ agents indicated staging a home had no impact on the dollar value that was offered.
No impact on dollar value –25%
Increase 1% to 5% – 31%
Increase 6% to 10% – 13%
Increase 11% to 15% – 3%
Increase of 16% to 20% – 2%
Not sure of effect – 26%
Impact of Time on Market
Thirty-nine percent of sellers’ agents stated that staging a home greatly decreases the amount of time on the market
Twenty-three percent reported slight decreases in the time on the market
Eight percent stated that staging a home did not affect the time on the market.
Home Improvement
The most common home improvement items agents recommended to sellers were:
- Decluttering the home – 93%
- Entire home cleaning – 89%
- Carpet cleaning – 81%
- Removal 0f pets during showings – 80%
- Make minor repairs – 75%
- Depersonalize – 72%
- Landscape – 68%
- Paint walls – 68%
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